Archive for the ‘IM News’ Category

IM News – The Future for Affiliates: Part 2 Leveraging Your Expertise

This article is taken from ReveNews In Part One I reviewed the challenges facing affiliates and the reality that adaption is the only way to survive. So if you’re an affiliate wondering about your future options, I recommend that you become  your own network/affiliate/OPM/merchant. It’s actually easier than it sounds. Forget promoting every merchant under [...]

IM News – The Future for Affiliates: Part 1 Overcoming Hard Times

This article is taken from ReveNews Unfortunately for affiliates, the last few years have seen many, mostly detrimental, changes in the affiliate marketing channel. Networks became affiliates themselves, failing to see the obvious conflict. The bad players (like cookie thieves) multiplied and got smarter. Merchants opened up other profit channels and partnerships, making what we [...]

IM News: Twitter Pushes to Monetize with Potential Ad Formats

This article is taken from Search Engine Watch Despite some of the most rapid growth posted in web history, Twitter has a surprisingly low revenue stream. To fix this, the company is considering multiple ad format possibilities, including using the main tweet feed for promoted ads. The New Twitter Ad Frontier According to the Financial [...]

IM News: How to Identify & Fix 5 Common Redirect Issues

This article is taken from Search Engine Watch Misdirection is something that stage magicians do to get you to look away while they slip your watch from under the handkerchief before hitting it with a hammer.  It’s also something that you may be doing by accident with your site and, in the process, hurting your [...]

IM News: How Identifying Negative Keywords Can Lower Costs and Boost Results

“Negative keywords can refine your keyword list and filter out unwanted traffic for your paid-search campaigns,” writes Jill Solomon in an article at MarketingProfs. “Excluding specific words or phrases that aren’t relevant to your product or service can help you reach your ideal prospects, reduce your cost per click … Read the full article at MarketingProfs

IM News: 21 Resources New Marketers Must Bookmark

This article is taken from Search Engine Watch The Internet is crammed with useful resources for online marketers, but it can be hard to know what you need and what’s most important. New marketers often ask me which pages and tools are most useful. So I’ve compiled this list of 21 tools and resources it’s [...]

IM News: Google Display Network Continues Evolution With 4 New Features

Google’s Display Network has grown considerably over the past several years, and in 2011 is expected to surpass a $1 billion revenue stream – Google Executive Chairman Eric Schmidt is even envisioning $20 billion+ in display business. This growth has come from a combination of acquisitions, and product developments. This month Google rolled out the [...]

IM News: Resources for Learning About PPC

This article is taken from Search Engine Watch I’ve previously written about how to keep up to date in search and offered tips for paid search newbies. This time I’m focusing on resources from the search engines that will help anybody working in PPC – newbie or seasoned hand – continue learning or refresh their [...]

IM News: Six Crucial Factors of Mobile App Development

Building a mobile application means winning more traction for your efforts: You can be with users all the time! But often, developers and execs might not quite “see” your great idea; instead, they see challenges and unplanned costs. It’s time to educate yourself about such obstacles, so your next app proposal … Read the full [...]

IM News: Time to Turbo-Charge Your Twitter Strategy: Why & How

This article is taken from Search Engine Watch We all know Facebook commands the attention and inspiration behind most social network headlines. Twitter may merit more attention from time to time, but we can only focus on so much – and we accept the light blue as quietly lingering in the dark blue’s shadow. Add [...]

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