Archive for the ‘Mobile Marketing’ Category

IM News: Six Crucial Factors of Mobile App Development

Building a mobile application means winning more traction for your efforts: You can be with users all the time! But often, developers and execs might not quite “see” your great idea; instead, they see challenges and unplanned costs. It’s time to educate yourself about such obstacles, so your next app proposal … Read the full [...]

IM News: Five tips for building addictive mobile apps

This article is taken from eConsultancy So how can companies make their apps more addictive, reducing the likelihood that they’ll eventually have to kick them to the curb? Here are five tips. Provide fresh content. Quality content that is useful and/or entertaining is in high demand, but you can’t let the content your app provides become [...]

IM News: Email: The Gateway Drug to Mobile

Now is the time to be creating and changing your web properties for the mobile user experience. Starting with your own email marketing or website is likely the lowest hanging fruit, but never skip strategy. Mobile Madness A couple years ago, S… Read more on Search Engine Watch

IM News: Three Ways to Use the iPad as a B2B Sales Tool

“The iPad 2 is here and Apple apps are hotter than ever,” writes Tom Ballew in a post at the B2B Insights Blog. “Now B2B marketers are starting to want their own custom apps and are making room for these gems in their budgets.” How about you? Have you jumped … Read the full article [...]

IM News: iPad AdWords Targeting: Insights Tips

A look at if tablet users are more likely to convert than smartphones or desktops, and how user behavior and usage alters the way you think about your marketing approach. Read more on Search Engine Watch

IM News: Harnessing the Mobile Web: Three Strategy Considerations

Knotice has produced an elegant whitepaper detailing how you can harness the power of the mobile Web. “Over the next decade, the mobile Web will be a key conduit for your customer relationships, and foundational to your overall mobile strategy,” the introduction notes. The key for businesses? The key for businesses? Using the mobile Web [...]

IM News: Google launches in-app payments for Android

This article is taken from eConsultancy Yesterday, Google took a step towards making Android more competitive as a revenue-generator by launching in-app payments. In-app payments allow Android developers to build apps that generate revenue through the sale of content within the application. This could include virtual goods, for instance, which have become a billion-dollar business [...]

IM News: Mobile Search in BRIC: Tips and Tricks

Word is spreading about the rapid rise of the mobile Internet across the world, and nowhere more so than in the BRIC countries (the emerging markets of Brazil, Russia, India and China). Read full article here: Search Engine Watch

Make Money Online – Mobile Marketing Tips for Internet Marketers

This article is taken from ClickBank Blog Last year, Adam Horwitz released a product called Mobile Monopoly that took the Internet marketing world by storm. One of the main reasons it was so popular is that it taught affiliates and vendors how to quickly get involved in mobile marketing, which everyone recognizes as a huge [...]

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